Saturday, August 16, 2008

Business plans

Despite having drafted our business plans, several issues arose. These issues encompassed mostly on our strategies and the outcomes.

Our operational strategy in production and marketing did not consider the individual effort and performance since we had a basic salary for the staff. These as you may notice may encourage laziness as one still knows that he has pay at the end of the day, with or without productivity.

Actually we changed our strategy from the staff having basic monthly pay, to staff being paid according to their productivity. In production department the staff will be paid per unit production while in marketing the team will be paid commission on the sales.
These, in our opinion was a better and more motivating to the staff and would discourage any form of laziness as one is paid according to his productivity.

These are some of the issues we have had to correct in our business plans.

On the other hand we did a research on our signage and it came to our attention that some people could not clearly see the Irimak letters from the font style used in the previous logo. The original logo as you may notice does not reveal what exactly Irimak is, or what it does.
We decided to change to a more acceptable simple and readable logo which at the same time revealed what Irimak does. Check this out...

2 comments:

Anonymous said...

I like your business idea, but the logo is ... I don't know. A small simple logo is okay. It may also help to incorporate in it the major selling item - a cookie, cakes, something ...

I'm really enjoying the stuff from you guys and your colleagues. I'll be back soon for another read.

Sean Blaschke said...

great blog guys! i personally think the logo is good (nice and simple), but then again... i am not the child you are marketing the cookies to!!!